FREE01
Local Growth Lab
Short lessons and practical tools for Google Ads, Maps, websites, and follow-up. Ask a question in the community and I’ll answer it.
GOOGLE ADS, LOCAL SEO & THE PATH TO A BOOKED JOB
Get your own leads.
Book more jobs.
I help local service businesses get found on Google, turn more visitors into calls, and see which leads become actual work. I’m Michael Pentrack, and I work across the whole path.
For businesses that want better leads and a clearer picture of what happens after the click.
A CUSTOMER'S SEARCH39A / EXAMPLE
plumber near me
01SHOW UPGoogle Ads + Maps
02MAKE IT EASYA clear page and next step
03FOLLOW THROUGHCalls, forms, and replies
THE RESULT TO WATCHBooked work ↗
11+ years inside ad accounts63.5% more leads in 30 days for a home service campaign34% lower cost per lead for a regional plumbing company
WAYS TO WORK WITH 39A
Pick the amount of help you need.
Learn the process, work through it with me, or have me build and manage it for you.
Join the community
$495 / MONTH02
Monthly coaching
Bring your campaigns, site, and decisions to private working sessions. You make the changes, with a second set of experienced eyes on the work.
PROJECT03
Google Lead Launch
A focused Google Ads campaign for one service and market, with a matching inquiry path, call and form tracking, and launch management.
ONGOING04
Ads + local growth management
Ongoing work on your Google Ads, Google Business Profile, website, and lead quality. We keep improving what brings in useful work.
Need a website, Google Business Profile, or tracking fixed first? We can scope a focused project around that.
HOW I LOOK AT THE WORK
More traffic won’t fix a broken handoff.
Someone searches. They see an ad or a Maps listing. They decide whether the page feels right, whether to call, and whether to keep waiting for a reply.
I look for the part of that path that’s losing good opportunities. Sometimes it’s the campaign. Sometimes it isn’t.
EXAMPLES FROM PAST WORK
Specific changes. Measurable results.
A few examples from Google campaigns I’ve worked on. These are past results, not a forecast for your business.
CUSTOM INTERIOR HOME SERVICE
63.5% more leads in 30 days
Added a new Google campaign alongside existing search ads and refined the targeting. Cost per lead fell 34.9%.
REGIONAL PLUMBING COMPANY
34% lower cost per lead
Stopped spending in costly ZIP codes with weak results. The same budget produced 15% more leads.
CHRISTMAS LIGHT INSTALLATION
55 leads in under four weeks
Ran a focused seasonal campaign with a matching landing page. The original plan had projected 27 leads over six weeks.
ABOUT 39A MEDIA
You’ll work with me, Michael.
I’ve spent more than 11 years inside ad accounts figuring out what makes people click, call, and become customers. I started 39A Media to bring that same attention to the whole local lead path.
I’d rather tell you what I think needs fixing than sell you a long list of services. If we work together, we’ll agree on the scope and the result we’re aiming for first.
Talk with me about your business
FOUNDER, 39A MEDIA
WHERE TO START
Tell me where you think the leads are getting lost.
We can look at your current Google Ads, the page people land on, or what happens after someone calls. We’ll find a sensible first move.