GOOGLE ADS & LOCAL LEAD GENERATION FOR SERVICE BUSINESSES
I’m Michael Pentrack. I help local service businesses run Google Ads that bring in real calls and form requests, then improve the page, tracking, and follow-up that turn those inquiries into booked work. Choose free guidance, a focused plan, or hands-on management.
THREE WAYS TO MOVE FORWARD
Join Local Growth Lab for my free templates, guides, and practical resources for bringing in more local customers.
I review your Google Ads account before we meet. In one hour, we’ll identify what is costing you leads and map the changes to make over the next 30 days.
$250 $49one-time · introductory price
This price ends Nov. 11 at 11:59 p.m. ET.
Choose my consult timeChoose a time, then pay securely when you book.
Want someone to build and manage it? Tell me about your business in a 15-minute discovery call, and we’ll discuss the right scope.
Already running Google Ads? The $49 session is for one existing account, one primary service and market, and one landing page.
Send read-only account access, your landing page, recent lead information, and business goals at least 48 hours before we meet. Your written plan arrives within two business days.
The 30-day result period starts when you implement the agreed recommendations. We compare qualified leads and cost per qualified lead with the 30 days before implementation, using the same lead definition and tracking. Keep ad spend and service area comparable. If neither measure improves, email me with your results within seven days of the period ending and I’ll return the $49 consultation fee. We confirm the baseline and what counts as a qualified lead before the session; if we cannot establish them, I’ll return your payment.
The introductory booking window closes November 11, 2026, at 11:59 p.m. Eastern. Your session can take place afterward.
WHAT I ACTUALLY DO
Get found: Build or improve Google Ads around the services and locations that matter to your business. I also work on local search visibility through Google Business Profile and service pages.
Turn interest into inquiries: Make the landing page, offer, calls, and forms match what people searched for so good prospects have a clear next step.
Know what worked: Track calls and form requests, check whether they were qualified, and follow them through estimates and sold jobs. That tells us where to keep spending and what to fix.
GOOGLE ADS CASE STUDIES
These are selected campaigns I worked on. The figures are reported leads and cost per lead, with each campaign’s context below.
The situation: The business wanted more inquiries from its existing Google Ads program.
What I changed: Added Performance Max alongside the existing Search campaigns and refined the campaign strategy and audience targeting.
What happened: Over 30 days, reported leads rose 63.5% while cost per lead fell 34.9%. The campaign conversion rate improved 29.8%.
The situation: One region had stayed expensive for years, and its lead volume lagged.
What I changed: Broke down results by ZIP code, device, demographics, keyword, and audience. Several ZIP codes were consuming budget without producing enough inquiries, so I removed those locations and let the budget flow to stronger areas.
What happened: With the same budget, the region produced 15% more reported leads at a 34% lower cost per lead.
The situation: The original campaign plan projected 27 leads over six weeks.
What I did: Ran the Google Ads campaign with a focused seasonal offer and a matching landing page built by a separate provider.
What happened: The campaign reported 55 leads in less than four weeks.
These are selected past results, not a forecast. Reported leads do not necessarily mean qualified inquiries, booked jobs, or revenue.
WHO YOU’LL WORK WITH
I’ve spent more than 11 years working inside ad accounts, including campaigns for local service businesses and large multi-location brands. I’ve seen businesses buy plenty of clicks while losing the sale because the landing page missed the customer’s question, calls went unanswered, or the account counted actions that never became real inquiries.
My work starts with the economics of your services and the customers you want. I build or improve the Google Ads campaigns, landing path, and tracking, then use lead quality and booked work to decide what deserves more budget. If you have a capable team, I can give them a clear plan; if you want it handled, I can do the work with you.
Talk about done-for-you help
WHERE TO START
Free tools to use yourself. A focused Google Ads plan. Or someone to build and manage it with you.